A consumer fact-check · Updated September 2026

New cars
are a scam.

The average new vehicle now sells for $50,089. The average used one is listed at $27,239. Below, every popular reason for buying new is checked against real data. Most of them don't hold up.

$777
Average new-car payment, a record [3]
1 in 4
New-car loans now run 84+ months (23.9%) [3]
41.8%
Average value lost in 5 years [5]
$9,811
Average interest paid on a new-car loan [3]

Where the money goes

Depreciation is the largest single cost of owning a car. AAA puts it at $4,334 a year for a new vehicle, more than insurance, fuel, or maintenance [4]. And the loss is front-loaded: the first owner takes the steepest part.

Value lost each year on a $50,089 new car First owner eats this A 3-year-old used buyer pays this

Modeled curve calibrated to iSeeCars' 41.8% average five-year loss [5]. Individual models vary a lot. A Toyota Tacoma lost 19.9% over 5 years, a Nissan LEAF 63.1%.

goes to depreciation in the first three years. Buy the same car at age three and the previous owner has already paid it.

The sweet spot: 5 to 8 years old

A car's age when you buy it decides how fast it keeps losing value. Early on, it drops thousands of dollars a year. By around year 7 the curve has mostly flattened, and each year of ownership costs a fraction of what the first years did.

Value you'd lose per year, depending on the car's age when you buy it Steep years Sweet spot Flattening out

Each bar is the average yearly value lost over the 3 years after you buy, for a car that sold new for $50,089. It uses the same modeled curve as the chart above.

Buy new
lost per year
Buy at 3 years
lost per year
Buy at 7 years
lost per year

At the average of about 12,200 miles a year [18], a 7-year-old car has roughly 85,000 miles on it. Kelley Blue Book notes depreciation slows further once a car passes 100,000 miles [17], and the average car on U.S. roads is 12.8 years old [15]. So a 7-year-old car has had its steepest losses paid by someone else and still has years of use left. The trade-off: older cars need more repairs, so budget for them and choose a model with a strong reliability record.

Every excuse, checked

These are the reasons people give for buying new, each compared with the data.

Excuse 1

"A used car is just someone else's problems."

Busted

New cars have problems too. J.D. Power's 2026 Initial Quality Study found 175 problems per 100 new vehicles in the first 90 days [6]. At three years old the figure is 204 per 100 [7]. That's only about 29 more problems per 100 cars after three years of driving.

Brand-new designs tend to be the least reliable. Consumer Reports has found that first- and second-year redesigns often drop in reliability, while models late in their run do best [8]. A used car has a track record you can check. A new one doesn't have one yet.

Do this: get a vehicle history report and pay an independent mechanic for a pre-purchase inspection. Look up the exact model year's reliability before you buy.

Excuse 2

"I want the warranty."

Busted

Certified pre-owned cars come with warranties too, and some last longer than the new-car coverage. Toyota's Gold certified program includes a 7-year / 100,000-mile powertrain warranty with a $0 deductible, after a 160-point inspection [9]. HondaTrue Certified also gives 7 years / 100,000 miles of powertrain coverage [10].

A 2–3 year old car is also often still inside its original factory coverage, and that transfers to the next owner.

Excuse 3

"New cars get cheap financing, used loans cost more."

Partly true, still loses

The rate is higher. Edmunds reports an average 7.0% APR for new and 10.6% for used [2]. But 0% deals went to only 1.2% of new-car buyers who financed [3].

Look at dollars instead of rates. The average new loan is $44,156 and the average used loan is $30,414 [3]. Over the same ~70-month term, that works out to roughly $9,800 vs $10,500 in interest, nearly the same. The used payment is still about $185 a month lower, and you avoid the steepest years of depreciation.

Excuse 4

"I can afford the monthly payment."

Busted

Buyers are keeping payments manageable by stretching loans longer. In Q2 2026, 36.5% of new-car loans ran 73+ months and 23.9% ran 84+ months, both records. One in five buyers took on a payment of $1,000 or more [3].

Long loans tend to leave you underwater. Nearly 30% of trade-ins toward new vehicles had negative equity, averaging $6,884. Those buyers rolled the debt into the next loan and averaged $944/month and $16,270 in interest [11].

Excuse 5

"A new car will make me happier."

Busted

University of Michigan psychologist Norbert Schwarz and Jing Xu found that people expected nicer cars to make them happier. But when drivers described their most recent drive, the car's value had no correlation at all with how they felt [12]. After the first few weeks, driving becomes routine and you stop noticing the car.

Regret is also common. In a LendingTree survey, nearly 40% of car buyers had regrets, and 10% said they'd bought a car they couldn't afford [13].

Excuse 6

"I need the latest safety tech."

Busted

Most of the major safety features are already on recent used cars. Twenty automakers pledged to make automatic emergency braking standard on at least 95% of their vehicles by September 2022, and ten of them hit that target by 2020 [14]. A 2021–2023 used car from a mainstream brand very likely has AEB.

Excuse 7

"I keep my cars forever, so depreciation doesn't matter."

Less wrong, still costs you

Keeping a car a long time is the smartest way to own one. It's even cheaper when the first owner has taken the biggest depreciation hit. The average vehicle on U.S. roads is 12.8 years old [15], so a 3-year-old car still has most of its life ahead of it. Buy at year three and keep it ten years.

Excuse 8

"Used prices are so high, new is basically the same."

Partly true, still loses

Used prices are up. Cox Automotive's August 2026 average listing hit $27,239, 7% above last year and the highest since 2022 [16]. But the average new transaction price is $50,089 [1], a gap of about $22,850. That isn't basically the same.

How fast does your car lose value?

Some cars hold value much better than others. Pick a model or vehicle type to see how much it's likely to lose, and how it compares with the 41.8% average.

Lost in 5 years
Worth after 5 years
if bought new
Compared with average
Value over 10 years Selected All-vehicle average

Best and worst at holding value

5-year depreciation from iSeeCars' March 2026 study of used cars sold March 2025 – February 2026 [5]. Orange bars lose more than the 41.8% average (dashed line); blue bars lose less. Click any bar to load it above. The year-by-year curve is our model, fitted to each vehicle's 5-year figure.

Run your own numbers

Compare buying new with buying the same model used. Defaults are the national averages cited on this page, and every input can be changed.

Try age:
Buying used saves you
$0
Cost over 5 yearsNewUsed

Total cost = price + sales tax + interest paid while you own it (zero if you pay cash) + insurance + maintenance − what you sell it for. The used price is the new price reduced by the same depreciation curve used above. Used insurance and extra used-car maintenance are estimates, so set them to your own quotes. The maintenance default already gives the older car a higher repair budget.

When new can make sense

For most people, the rule is simple: buy a reliable model at 2–4 years old, get it inspected, and keep it a long time.

Sources

  1. Kelley Blue Book / Cox Automotive, August 2026 Average Transaction Price report: new ATP $50,089.
  2. Edmunds, car loan APR rates (August 2026): 7.0% new, 10.6% used.
  3. Edmunds Q2 2026 financing data (via Auto Remarketing): $777 payment, $44,156 financed, 84+ month share, $9,811 interest, 1.2% at 0%.
  4. AAA, Your Driving Costs 2025: $4,334/yr depreciation, $1,694/yr insurance, maintenance ~11¢/mile.
  5. iSeeCars, Cars That Hold Their Value (March 2026): 41.8% average 5-year depreciation.
  6. J.D. Power 2026 U.S. Initial Quality Study: 175 PP100 in the first 90 days.
  7. J.D. Power 2026 U.S. Vehicle Dependability Study: 204 PP100 at three years.
  8. Consumer Reports, How a Vehicle Redesign Can Drag Down Reliability.
  9. ConsumerAffairs, Toyota Certified Pre-Owned Warranty (2026).
  10. HondaTrue Certified benefits.
  11. Edmunds Q2 2026 negative equity data (via Auto Remarketing).
  12. Cars.com on Schwarz & Xu, Journal of Consumer Psychology.
  13. LendingTree car-buying regrets survey.
  14. IIHS, automakers fulfill AEB pledge ahead of schedule.
  15. S&P Global Mobility, average U.S. vehicle age 12.8 years (2025).
  16. Cox Automotive, August 2026 used-vehicle inventory: $27,239 average listing.
  17. Kelley Blue Book, Quick Facts About Beating Car Depreciation: depreciation slows after 100,000 miles.
  18. Kelley Blue Book, Average Miles Driven Per Year (FHWA data): about 12,200 miles per driver.

This site is for general information, not financial advice. Averages hide a lot of variation, so check prices, reliability, and insurance quotes for the specific car you're considering.